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Leadership Team

Reflexions Data was founded in 1999/2000 by two friends in the computer science department at Vassar College.  With twenty-five years of combined leadership experience, they have assembled one of the most talented teams of technologists in New York.

Daniel Leslie

Partner / Director of Business Development

Daniel's areas of expertise include application design, systems architecture, and helping clients leverage digital technologies to solve business problems.  In 2011 he was named one of the Forty Under Forty by the Business Council of Westchester.  He graduated with honors from Vassar College with a BA in philosophy and computer science.


Alex Smith

Partner / Director of Operations

Alex oversees our production efforts and facilitates interactions between every member of the team.  He has over ten years of experience architecting and implementing large scale web applications as both a programmer and project manager.  His BA in Computer Science from Vassar College prepared him for writing good code and understanding the value of thoughtful software design.  His years of working with Reflexions' clients, employees, and partners has allowed him to develop the skill of efficiently bridging the semantic gap between techies, ad folk, executives, interns, and everyone in between.